Google Fitbit Air Launched in India at Rs 13,999 With Screenless Design and 7-Day Battery Life

Google has officially launched the Fitbit Air in India, bringing a new screenless approach to fitness tracking. Unlike conventional fitness bands and smartwatches, the Fitbit Air does not feature a display. Instead, it focuses on health and fitness monitoring while keeping notifications and other smartphone distractions away from the user's wrist.

The new wearable is designed for people who want continuous health tracking in a minimalist form factor. It offers features such as continuous heart-rate monitoring, sleep tracking, blood oxygen monitoring and automatic activity detection.

Google Fitbit Air Price in India and Availability

The Google Fitbit Air price in India is set at Rs 13,999. The fitness band will be available to purchase from October 2 through the Google Store, Flipkart, Croma, Reliance Digital, Vijay Sales and other retail outlets across the country.Google is offering Rs 1,000 cashback on full payment or six-month no-cost EMI transactions using select HDFC Bank and ICICI Bank cards. Consumers can also choose no-cost EMI options of up to 12 months through eligible consumer loans.The Fitbit Air is available in Obsidian, Berry, Lavender and Fog colour options.

Google is also offering three different band styles. The Performance Loop Band comes with the device, while the Active Band features sweat-resistant silicone and is designed for workouts. The Elevated Modern Band is aimed at users who prefer a more premium and stylish look.Customers purchasing the Fitbit Air will also receive a three-month trial of Google Health Premium, which includes access to the Google Health Coach experience.

Google Fitbit Air Features

The Fitbit Air takes a different approach to wearable technology by removing the display entirely. This allows users to wear the tracker throughout the day without having notifications, messages or other screen-based distractions constantly demanding their attention.

Despite its screenless design, the Fitbit Air offers several health and fitness tracking capabilities. It supports continuous heart-rate monitoring, resting heart-rate measurements and heart-rate variability (HRV) tracking.The wearable can also provide irregular heart rhythm notifications, including notifications related to atrial fibrillation (Afib). For sleep tracking, it offers detailed sleep analysis, while blood oxygen (SpO2) monitoring provides additional health-related data.

The Fitbit Air also supports automatic activity detection, allowing users to track supported activities without manually starting a workout every time.

Google Health Coach Integration

Health and fitness information collected by the Fitbit Air can be viewed through Google Health Coach. The platform uses the collected data to provide personalised insights and actionable guidance based on the user's activity and health metrics.

Google is also making activity logging more convenient by allowing users to use their smartphone camera to capture gym equipment and workout routines.This makes the Fitbit Air less about viewing information directly on the wrist and more about collecting health data that can be analysed through the smartphone.

Fitbit Air Battery Life

The Fitbit Air is claimed to offer up to seven days of battery life on a single charge.It also supports fast charging for situations when users need additional battery life quickly. According to Google, five minutes of charging can provide up to a full day of battery life.The combination of a screenless design and long battery life could make the wearable suitable for users who want to wear a fitness tracker continuously without frequently charging it.

Fitbit Air: Key Specifications at a Glance

Feature	Details
Price in India	Rs 13,999
Design	Screenless fitness band
Heart Rate Tracking	Continuous
Heart Rate Variability	Yes
Irregular Heart Rhythm Notifications	Yes
Sleep Tracking	Yes
SpO2 Monitoring	Yes
Activity Detection	Automatic
Battery Life	Up to 7 days
Fast Charging	Up to 1 day with 5 minutes of charging
Colours	Obsidian, Berry, Lavender, Fog
Health Platform	Google Health Coach
Google Health Premium Trial	3 months
Sale Date	Oct-02